Acceptable Use Policy

1. Purpose

This Acceptable Use Policy ("AUP") governs the use of AdLuxy's platform, hardware, API, and ambassador programme. By using any AdLuxy service, you agree to comply with this policy. AdLuxy reserves the right to suspend or terminate access for any user or organisation that violates these guidelines.

2. Content Guidelines for Advertisers

All advertising content displayed on AdLuxy backpacks must meet the following standards:

• Truthful and accurate -- Ads must not contain false or misleading claims. All offers, prices, and promotions must be genuine and current.
• Legally compliant -- Content must comply with all applicable local, national, and EU advertising laws and regulations, including the Unfair Commercial Practices Directive.
• Tasteful and appropriate -- Content will be displayed in public spaces including areas where children are present. All content must be appropriate for a general audience.
• Branded and identifiable -- Advertisements must clearly identify the advertiser. Anonymous or untraceable ads are not permitted.
• Properly licensed -- Advertisers must hold all necessary rights, licences, and permissions for any images, music, trademarks, or other intellectual property used in their content.
• Resolution and format -- Content must meet our technical specifications (1080x1920 or 1920x1080, MP4/PNG/JPG, max 100MB per asset).

3. Prohibited Content

The following content categories are strictly prohibited on the AdLuxy platform and will be rejected during review or removed immediately upon discovery:

4. Ambassador Conduct Standards

AdLuxy ambassadors represent our brand and our advertisers in public spaces. The following conduct standards apply to all ambassadors:

• Professional behaviour -- Ambassadors must conduct themselves professionally at all times while carrying AdLuxy equipment. This includes being courteous to the public and respecting private property.
• Approved routes and zones -- Ambassadors must stay within their assigned zones and follow designated routes as specified in their campaign assignment.
• Equipment care -- AdLuxy hardware must be handled with care. Ambassadors are responsible for any damage caused by negligence or misuse.
• No solicitation -- Ambassadors must not engage in aggressive solicitation, block pedestrian traffic, or harass passers-by.
• Legal compliance -- Ambassadors must comply with all local laws regarding outdoor advertising, pedestrian access, and public space usage. Any required permits must be obtained before the campaign starts.
• No content modification -- Ambassadors must not alter, cover, or modify the displayed content in any way.
• Sobriety -- Ambassadors must not be under the influence of alcohol or drugs while on an active campaign shift.
• Reporting issues -- Equipment malfunctions, public complaints, or any incidents must be reported to AdLuxy immediately via the ambassador app.

Violations of these standards may result in temporary suspension, permanent removal from the ambassador programme, and withholding of earnings for the violated shift.

5. API Usage Rules

Access to the AdLuxy API is subject to the following usage rules:

• Authentication -- All API requests must be authenticated using valid API keys. API keys are confidential and must not be shared, embedded in client-side code, or published in public repositories.
• Rate limits -- API calls are rate-limited per your plan tier (Starter: 100 req/min, Growth: 500 req/min, Enterprise: custom). Exceeding rate limits will result in 429 responses.
• Permitted use -- The API may be used to manage campaigns, retrieve analytics, upload creatives, and manage ambassador assignments as documented in our API reference.
• Prohibited use -- The API must not be used for scraping, competitive analysis, reverse engineering, building competing products, or any purpose other than integration with your own AdLuxy account.
• Data handling -- Any data retrieved via the API must be handled in accordance with GDPR and our Privacy Policy. Sharing analytics data with third parties requires written approval from AdLuxy.
• Uptime and availability -- We target 99.9% API uptime but do not guarantee it. Planned maintenance windows will be communicated 48 hours in advance.
• Version deprecation -- API versions will be supported for a minimum of 12 months after a new version is released. Deprecated endpoints will return warnings before being retired.

6. Content Review Process

All advertising content submitted to the AdLuxy platform is subject to review before being approved for display:

1. Automated screening -- Content is first screened by our AI moderation system for prohibited content categories.
2. Human review -- Content flagged by automated screening or submitted for the first time undergoes manual review by our content team.
3. Approval or rejection -- You will be notified within 24 hours (business days) whether your content has been approved, rejected, or requires modification.
4. Appeals -- If your content is rejected, you may appeal by responding to the rejection notification with additional context or a revised asset.

7. Enforcement

AdLuxy reserves the right to take the following enforcement actions for violations of this policy:

• Warning -- For first-time minor violations, we will issue a written warning and request corrective action.
• Content removal -- Violating content will be removed from active campaigns immediately.
• Account suspension -- Repeated violations or serious breaches may result in temporary account suspension.
• Account termination -- Severe or persistent violations will result in permanent account termination and forfeiture of any remaining campaign credits.

8. Contact

If you have questions about this Acceptable Use Policy, need to report a violation, or want to appeal a content decision, contact us at: