Walking Billboard Advertising
in New York

The crossroads of the world draws 360,000+ daily pedestrians. While traditional Times Square billboards cost $1M+/month, walking billboards put your brand at eye level for a fraction of the cost.

Manhattan's premier shopping district. Fashion-forward consumers with an average household income of $180,000+ browsing luxury retail and concept stores.

Brooklyn's cultural epicenter. Reach Gen Z and millennial tastemakers, creatives, and tech workers in one of the world's most influential cultural neighborhoods.

A major transit hub and gathering point surrounded by tech company offices (Google, Amazon, Meta). High-density professional foot traffic with the Union Square Greenmarket.

The world's most expensive retail corridor. Ultra-premium audience including both luxury shoppers and Central Park visitors from around the globe.

Home to the High Line, Chelsea Market, and Hudson Yards. Attracts tourists, foodies, and the West Side's affluent residential community.

NYC's nightlife capital. Evening and weekend campaigns reach young professionals, artists, and one of the city's most socially active demographics.

Weekday campaigns reach 400,000+ financial professionals. Ideal for fintech, B2B, and premium service brands targeting the highest-earning workforce in the US.

Walking City by Design

NYC is America's most walkable city. 72% of Manhattan residents don't own a car. Walking billboards thrive where people walk, and nowhere in the US do more people walk than New York.

Highest Spending Power

NYC metro area GDP is $2 trillion. Median household income in Manhattan is $93,000, and the city's consumer spending exceeds $400 billion annually. Every impression has purchasing potential.

Cultural Capital of the World

From Broadway to the Met Gala, NYC sets global trends. Advertising in New York carries cultural cachet that amplifies brand perception worldwide.

Year-Round Outdoor Activity

Unlike cities with extreme climates, NYC has robust pedestrian activity in all four seasons. Summer street fairs, holiday shopping, and spring festivals keep foot traffic consistently high.

Global Media Amplification

Eye-catching campaigns in NYC get photographed, shared, and covered by media. Walking billboards in Times Square frequently go viral, delivering earned media worth multiples of the campaign cost.

Saturated Digital, Fresh OOH

NYC consumers are bombarded with digital ads. Physical, novel formats like LCD backpacks cut through ad fatigue with 8x higher recall rates than mobile ads in urban environments.

Starter

• 1 ambassador
• 1 walking zone
• 6-hour shift
• Real-time dashboard
• Impression report
• Standard creative upload

Enterprise

• 5+ ambassadors
• All NYC zones
• Full-day coverage
• Programmatic ad serving
• API integration
• Custom audience targeting
• Priority support
• A/B testing