London Restaurant Chain: 340% Foot Traffic Increase
The Golden Fork (12-location restaurant group)
The Challenge
The Golden Fork was spending GBP 15K/month on static billboards and social media ads but struggled to drive foot traffic to their new Shoreditch and Covent Garden locations. Digital ads had high impressions but low conversion to actual visits.
The AdLuxy Solution
Deployed 6 AdLuxy ambassadors walking lunch-hour routes near target locations for 3 weeks. Creatives featured daily specials with a QR code for a 15% first-visit discount. AI targeting focused on 25-45 age demographic near the restaurants.
The Results
βWe spent years trying to crack local advertising. AdLuxy delivered more new customers in 3 weeks than our entire digital campaign did in 6 months.β